PROJECT

Marketing Strategy

Design of social media posts to support digital campaign

Client • 

L Street Collab

Category • 

Digital

Date • 

January 9, 2024

Client ask:

Build a digital marketing strategy for two social media platforms: LinkedIn and Instagram. Once completed, design social media posts.

Formats:

Built on Adobe Illustrator, Photoshop, Premiere, and Adobe Express. Instagram formats (1080x1080 feed post, 1080x1260 vertical feed post, 1080x1920 reels)

Scope of Work:

Designed a 6 month social media strategy, including the topic for each post, its publishing date, the type of visual (image, carousel, or video) and a progress column to track each post until completion. The results showed a total engagement increase of 12% within the first year. How did I accomplish this?

  • The first step was to execute an audit to their LinkedIn profile that would help identify the topics and type of content needed for the new marketing strategy.
  • The second step was to do research about their target audience, their interests when browsing digital channels, and put together a list of the services the company provides to its clients. After this, create a library of content that would help build the content calendar.
  • The last step was to design a content calendar that would include the topics and services written in the created content library.

The content calendar above allowed me to design a month of content in advance, as all the topics were already assigned.

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