PROJECT

Passport Design

Designed an engaging collateral piece for a holiday party

Client • 

L Street Collab

Category • 

Print

Date • 

December 15, 2023

Client ask:

Design a collateral piece that would engage all attendants at a holiday party, the visual theme should play along with the landing page designed for the digital campaign.

Format:

Built on Adobe InDesign and printed for the party.

Scope of Work:

The client received a six-page book inspired by a passport, where each page would feature a simple task to be completed at the party. Some highlights from the design:

  • The shapes for each stamps were inspired by the signature cocktails featured in the digital campaign.
  • All graphics are inspired by Chicago’s iconic places to visit: The Art Institute of Chicago, the Ferris Wheel at the Navy Pier, The Chicago Theater, The Cloud Gate Sculpture, and others.
  • People would get a stamp once they completed the task listed on each page.
  • All attendants were encouraged to get all the stamps on their passport for an opportunity to win a $500 gift card.
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